As we all know, those high cheek apples start to descend with age, lines deepen and the jawline begins to soften and sag. But ...

Makeup and beauty are more than just routines—they are powerful forms of self-expression and confidence boosters. Whether you ...

Sydney Sweeney turned a “get ready with me” (GRWM) video into a cleavage contour tutorial. The sped-up Instagram video was set to Addison Rae’s “Fame Is A Gun,” and showed Sweeney in a low-cut black ...

Hailee Steinfeld ’s makeup routine for date nights with husband Josh Allen is so just like Us — meaning low-key and can be ...

Kylie Jenner is entering her popstar era, and here's a full tutorial for how you can get the iconic King Kylie makeup look.

Viral makeup influencer Katie Farhood opens up to PEOPLE about her many Halloween makeup looks and her best tip for dressing up this year.

When she was in high school, Farhood used to wake up extra early on the day of Halloween to custom-make bloody devil horns out of tinfoil, paper towels, liquid latex and fake blood — even though ...

POV Beauty started with five streamlined skincare products created to enhance customers' natural glow while prepping their faces for makeup. This week, the brand entered new territory with the release ...

POLISHED: These are the five makeup mistakes that are making you look OLDER - and the simple fixes every woman should know.

The Rococo revival is here with the "Marie Antoinette" blush trend, which embraces maximalist makeup in the most royal, ...

When it comes to make-up, a clever technique can be just as transformative as a new product - and with party season fast ...