As part of a larger effort to increase visibility, monetize content and improve digital offerings, iHeartMedia has announced ...

“Buyers no longer need to patch together media plans,” said James Rooke, Comcast’s president of advertising, in a statement, of the cross-channel solution. The solution also attempts to address a ...

Competitive tensions and ad tech drama have flared all year. DSPs and resellers … I mean, SSPs, have butted heads over access ...

AdLib customers will gain direct access to Curated.Media’s curated supply libraries all within the DSPs they already us ...

(MENAFN- EIN Presswire) EINPresswire/ -- Allied Market Research published a new report, titled, "Growing at 35.8% CAGR | Programmatic Display Advertising Market Reach USD 9473.3 Billion by 2031 ...

TORONTO — StackAdapt ( www.stackadapt.com), the leading advertising and marketing technology company, today announced a major enhancement to its digital out-of-home (DOOH) solution. The advancement ...

The pandemic has had a dramatic effect on the US labor market, but it might not be the effect you imagine. The number of job openings in America hit an all-time high of 11.44 million in December 2021, ...

The IAB Tech Lab's latest framework proposes new standards for containerization and sets the stage for a fully agentic media ...

The cloud plays an important role in a business’s hybrid work capabilities. However, the cloud-first approach might be creating workflow inefficiency. A cloud-smart approach paired with app ...

Operating globally from its headquarters in Barcelona, Smoot is pioneering a new era in advertising with real-time, AI-driven ...