Consolidated net profit for the quarter was Rs 442.19 crore, a 5.7 per cent decline from the Rs 469.07 crore recorded in the preceding quarter. Mid-tier IT firm Mphasis on Thursday posted its ...

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So what are the bases for segmentation? While it is difficult to determine what will segment a market into different segments based on different benefit tradeoffs, there are some useful ways of ...

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Before getting into how one can think about the various ways to practically segment a market, let's first consider some key issues and questions: It's the only way to have a clear message in the ...

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