Apple has hidden tiny "hello" signs inside its retail stores, giving customers something to hunt for and a reason to try out the new iPhone 18 Pro's cameras.

Apple is putting the iPhone 18 Pro's new camera front and center with a music video for K-Pop artist Rose. On Friday, Apple shared a brand-new 35-second "Shot on iPhone" ad. This time it doubles as a ...

John Ternus and iPhone Duo designers reveal how ordinary paper notebooks were a key inspiration for the new foldable iPhone Duo.

Customers upgrading from Apple Watch Series 11 to Apple Watch Series 12 are noticing some design changes, namely a larger bezel and a Digital Crown that sticks out a bit further.

Apple has opened the starting gate for iPhone Duo app development, but that means developers have a single month to finish the race.

Apple's latest releases are already on sale, with markdowns on the new Apple Watch Series 12, AirPods 5, and incentives across the iPhone 18 Pro lineup.

The first iPhone 18 Pro preorders are reaching customers as Apple's latest flagship rolls out worldwide. Apple opened iPhone ...

SK Hynix-owned Solidigm is considering a U.S. factory for the storage chips used in phones, computers, and data centers, a move that would reduce its dependence on China as Washington pressures ...

Every new detail learned about iPhone 18 Pro and iPhone 18 Pro Max helps paint a broader understanding of where these devices ...

The first reviews of the iPhone 18 Pro and iPhone 18 Pro Max are out and without exception, they say it's unfairly ...

After years of fans complaining that the beloved iPhone mini disappeared, Apple brought back a pint-sized phone that costs as ...

Apple's famous glass cube on Fifth Avenue in New York has been turned burgundy, silver, and glacier as it prepares to welcome the first buyers of the iPhone 18 Pro.