What users type isn’t always what they want. Learn how aligning intent signals, behavior, and brand improves performance.

Whether you’re shopping, doing research, or just looking to settle a debate with friends, Google is often the first place we turn to for answers. But with billions of results at our fingertips, ...

A new patent from Google tells us how queries may be rewritten based on the context of those searches to better meet search intent. I’ve been looking at sources of information that discuss the intent ...

The emergence of ChatGPT search has led to many questions about the quality of the overall results compared to Google. This is a difficult question to answer, and in today’s article, I will provide ...

In the example above, you can clearly see the difference in intent between people looking for Barbie products to buy (with the commercial or ‘do’ intent) and queries relating to the movie with an ...

Google filed a patent titled ‘Ranking Search Results’ over a decade ago, outlining the use of branded search queries as a factor for ranking search results. The patent was widely misunderstood by the ...