Pandemic-era hiring sprees and AI investments have left Apple’s rivals with fewer means of avoiding large-scale layoffs.

The tech giant's huge free cash flow gives it the firepower to keep rewarding shareholders, even as rivals pour capital into AI infrastructure.

Apple’s R&D spending has crossed 10% of revenue for the first time in at least 30 years, and increased twice as fast as sales in the latest quarter.

Apple discontinued the $599 M4 Mac mini; the cheapest option is now $799 with 512GB storage, tightening entry-level pricing for buyers.

Former Apple CEO John Sculley says OpenAI is the biggest competitive threat Apple has faced in years, as both companies reportedly race to develop AI-powered wearable devices.

At 50, Apple’s legacy is not just global scale, but changing what technology feels like while building an ecosystem powerful enough to draw monopoly claims and criticism over its broader harms.

From a scrappy startup to the iconic tech titan, Apple celebrated its 50th anniversary on April 1. Apple is one of the few companies to pass the $4 trillion mark in market value. Part of its secret sauce has been in how it has positioned its products.

Some would call me an Apple fan boy. A long time ago, exasperated by another computer operating system, I switched to what Apple then called the Power Book (with Mac OS) and I’ve never looked back. I currently own a Mac Mini, a MacBook Air, an iPad, an ...