With iOS 14.5, Apple required app developers to tell users about and have them opt-in to broader tracking. In 2021, Google apps stopped certain tracking methods (IDFA) to comply and not have to show ...

The iOS version of YouTube will reportedly ask users again about ad tracking, pushing them to 'Allow' this feature to bring more personalized ads to their accounts. It is known that Apple previously ...

Safari’s content blockers effectively block trackers and other Bad Stuff on the web, but that only works in Apple’s browser. Any other app you install on your iPhone or iPad can send all kinds of ...

With the launch of iOS 14.5, apps are no longer allowed to access the IDFA or tracking advertiser on your iPhone, iPad, or Apple TV without your express permission, keeping your app data more private.

French app discovery specialist Appsfire has launched a dedicated app tracking release onto the App Store, helping developers follow both a game's rank and its progression on Apple platforms.

9to5Mac has found evidence of these new anti-stalking features in the internal code of iOS 17.5 beta, which was released to developers on Tuesday. Strings added to the Find My app reveal that iOS will ...

Google updates iOS App Install campaigns with new ad formats, smarter bidding, and privacy-first measurement. Here’s what it means and how marketers can adapt. Google introduced new creative formats ...