Women today may feel they have come a long way since the inequality of the Fifties, Sixties and Seventies. But the shelves of many toy shops paint a very different story. Where once toys may have been ...

Twin sisters Abi and Emma Moore noticed a few years ago how different their south London houses looked as Abi’s started filling up with her sons’ toy dinosaurs and trains and Emma’s turned pink and ...

Barbie is the superhero the beleaguered toy industry needs right now. The blockbuster hit featuring Margot Robbie as Mattel’s iconic doll has also been a smashing success for rival toymakers that sell ...

A letter written by Vivian Lord drew a flurry of news media attention and prompted one toymaker to develop, for the first time, a pack of the classic toy soldiers designed to be women. Credit...Jeff ...

At many toy stores there is an aisle filled with a spectrum of pinks, purples, and pastels. The aisle, known colloquially as the “pink aisle,” contains toys like dolls, princess costumes, and art sets ...

A 6-year-old Arkansas girl started a letter campaign to fix what she saw as a definite wrong. "My name is Vivian. I am six years old. Why do you not make girl army men?" she wrote to toy companies.

Global toy sales reached $90.4 billion in 2018, and sales of Barbie hit a five-year high. To keep those sales going and to honor the changing attitudes about women in the workforce, Mattel recently ...