Imagine you’re looking for a chicken soup recipe using Google search: You click on the first result, and instead of a recipe, you get the backstory of a grandmother’s secret recipe. You scroll past ad ...

For India, where digital adoption is surging and brands are experimenting with new tools and formats, the book could become the go-to practical guide for building marketing strategies that are both ...

Conversion Rate Increase: By matching each visitor's intent and context in real time, brands using Inflektion have seen conversion lifts of up to 200%. This feature eliminates the disconnect between ...

This article details how to fix broken sales funnels using ChatGPT by focusing on the buyer's journey, not the seller's process. It recommends mapping the true prospect path, crafting urgent headlines ...

A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and ...