Samanthan Russell, a “chief evangelist” at FMG Suite which helps advisors with their digital strategies, says that SEO is not dead, but that the new mantra is “answer engine optimization,” or AEO.

The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United ...

If you’ve been following the buzz around Generative Engine Optimization, or “GEO,” you’ve probably seen some wild claims. But the future of search marketing isn’t about abandoning SEO for something ...

By 2026, AI visibility will drive brand trust and selection as platforms like ChatGPT, Gemini, and Perplexity replace traditional search as the starting point for buyer research. -- Generative Engine ...

Search performance is shaped by engagement, trust, and post-click behavior. HXO connects SEO with UX, CRO, and brand signals.

The way people search for information has changed, and business leaders need to move fast to keep up. Fewer potential clients are typing in keywords and clicking on links. Instead, they’re getting ...

Recently, there’s been discussion – and some frustration – on social media about what’s being said (and who’s saying it) about SEO, GEO, and whatever comes next. Some of that criticism has been ...

La Habra, California - January 16, 2026 - PRESSADVANTAGE - Daren Ng, a recognized professional in digital marketing, ...

Search isn’t just links and blue titles anymore. AI answer engines are shaping what people see first, trust first, and buy first. As Erik Huberman, I see a clear shift: if you want to win attention, ...

Perhaps there's no better SEO optimization solution on the market today. Better still, it's affordable and will grow with ...

January 14, 2026 - PRESSADVANTAGE - As digital marketing continues to evolve, so too does the field of search engine ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...