Do healthcare professionals prefer marketing content from B2B brands that use clear, plain language? If so, what benefits does using this sort of language deliver? To find out, Aha Media conducted a ...

Government agencies that implement plain language in the design of digital content and products can improve user experience, accessibility and inclusion, which speakers underlined at the Digital.gov ...

For far too long, the health care industry has used way too many long sentences and confusing words. For instance, health insurance plans often use terms like PCP, EOB, precertification, coinsurance, ...

Marketers need to remember the golden rule of plain language: Complexity does not communicate authority. I can’t escape it: COVID-19 content. Everywhere I turn, there’s a news article, social media ...

What is the great hidden cost of doing business and carrying on the government? Poor communication. And the numbers are staggering. Anyone who needs proof can find it in the just-published second ...

DEAN WILLIAM F. RUSSELL’S excellent paper called ‘So Conceived and So Dedicated,’ which appeared in the May 1935 Atlantic, starts an interesting train of thought. Mr. Russell’s article shows that he ...