I work a lot in the market research and insight industry; a lot of Rippleout thinking is inspired by insight, and how research can lead to more effective marketing in terms of return on investment.

For years, marketers have relied on the Net Promoter Score (NPS) as the gold standard for measuring customer sentiment. But in recent years, as many brands have grown increasingly disconnected from ...

Few things are more important in business than customer opinions, as they help entrepreneurs shape strategies for product development, sales, marketing and customer service. One of the best gauges of ...

Hospitals should include both clinical interactions and nonclinical interactions, such as billing experiences, when considering net promoter scores, said Gary Long, executive vice president and chief ...

LOS ANGELES--(BUSINESS WIRE)--Broadvoice, a leading global customer experience technology provider, announced today that its CCaaS solutions, which includes the GoContact platform, received a Net ...

Inspirato Incorporated, a luxury vacation club, has announced its impressive 2024 Net Promoter Score (NPS) of 71, reflecting strong customer satisfaction and loyalty. The NPS measures how likely ...

Lansing, Michigan-based reverse mortgage servicing company Celink this week announced that it earned a high net promoter score (NPS) of 74, which is generally considered an “excellent” rating of ...

SEKO Logistics (SEKO), the leader in end-to-end global logistics, today announced an industry-leading Net Promoter Score (NPS) of +68 for the first half of 2025. This score significantly outpaces the ...

Industry pioneer's exceptional legal talent earns unprecedented client loyalty ratings, positioning Axiom as the gold standard for legal services Additionally, 97% of Axiom clients reported that their ...