Behavioral economics helps investors understand irrational market behaviors and customer choices. Examples of behavioral economic theories include loss aversion and sunk-cost fallacy. Recognizing ...

Investing and financial planning are all about the numbers, so it’s easy to see why economists long assumed people approach these subjects logically. And they do, but only sometimes, which is one of ...

Behavioral economics has long warned about how fear, categorization, emotional responses, and framing can manipulate our decision-making. When people feel threatened, they’re more likely to support ...

Economists and psychologists work together to understand how human behavior impacts people's decision-making in the marketplace.

Thaler says you should be especially wary when you're in auctions or bidding wars with lots of people. If you're the winner ...

Salary negotiations can feel like a tricky game where the right strategy can make all the difference. But what if there was a way to use science to boost your chances? Behavioral economics combines ...

Learnings from Behavioral Economics (and its related discipline behavioral finance) have important ramifications for many industries such as wealth management, consumer goods, insurance, healthcare, ...

As the column’s name suggests, Thaler set out to challenge standard economic thinking by testing economic anomalies—in other words, what happens when our irrational, some might say human, selves are ...

For the last few decades, behavioral economics has endeavored to identify the biases that impact our choices, as well as the “nudges” to help improve our decision-making and behavior. As those ...