Skin products don't necessarily fall into the category of essential products for daily living, such as food and clothing. Visual merchandising can be an effective way to attract attention to skin care ...

The New Oxford Dictionary of English defines visual merchandising as promoting the sale of goods by their presentation in retail outlets. Visual merchandisers design and set up windows and retail ...

Although some high-street stores are going through difficulties, many are adapting to changing consumer habits and succeeding, and there’s absolutely no reason why your bike brand can’t do the same.

Although some retail chains are currently shutting stores and cutting staff numbers, the retail industry is not dead. But how can your brand continue to turn a profit in tough circumstances? Browse ...

It’s often said – change is the only constant; the statement has proved its relevance beyond comprehension. With this ‘change’ ruling the roost, world has become a dynamic place and no single aspect ...

Enterprises have learned the hard way that manual processes don't scale. The hope is that digitization can solve that - but that's not always the case. Barb Mosher Zinck shares how Coach's smart use ...

Visual merchandising is everything the customer sees, both exterior and interior, that creates a positive image of business and results in attention, interest, desire and action on the part of the ...

Visual merchandising (VM) is quite hard to explain. When I say that I work for a store or I name a fashion brand, people think I’m a sales assistant. So I say that I do styling in the store: we design ...

Merchandising is the strategy businesses use to sell products. It’s a broad category that covers everything from inventory decisions, to how products are displayed in-store, to how they are marketed ...

Mannequins are so ubiquitous it's easy to downplay their visual impact. That is, until something changes. Mannequins have historically gone through trend cycles, according to experts. But they are in ...