You’ve heard of infographics. But, why would you ever want to use one? In a recent survey, 40.2 percent of marketers said original graphics, such as infographics, engaged audiences best. In fact, they ...

Have you ever found yourself wanting to make an impression on your next presentation but find yourself staring at a blank PowerPoint slide? You’re not alone. Many of us struggle with transforming data ...

Apparently I'm obsessed with cupcakes, filled with enthusiasm 2.05 per cent of the time and communicate with an unfazed expression. This is all based on a Twitter data-generated infographic called ...

How do you create a successful automation strategy for a marketing program? A key step is mapping each part of the customer journey to actions (what needs to happen) and automations (elements of the ...

Developing buyer personas can enable marketers and salespeople to connect authentically with audiences and spur action. However, buyer personas are only helpful for a business if they are insightful ...