Welcome to the Love Lab. Psychologists say that the scientific method — observation, hypothesis, experimentation, analysis and adjustment — should be applied to dating to stop singles from repeating ...

There continues to be a lot of buzz around marketing performance optimization and testing. Justifiably so. Technology is ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. A lot of ink has been spilled on the question of what will ultimately win: the scientific ...

“Losing and ending a romantic relationship is one of the most painful losses adults experience,” begins a BAS (bountifully acronymed study) by researchers in Germany and Iran, published in the Journal ...

The scientific method has been the gold standard in analysis for at least 400 years, but you wouldn’t know that from reading much financial research. Untested market truisms, spurious correlations and ...