Unity’s AI-led ad-tech and game dev growth boosts ROAS and revenue, supports strong guidance, and keeps valuation attractive.

Unity has launched a suite of AI tools in open beta for all developers on Unity 6 or above. The new toolset is designed to ...

New commerce tools: Unity now lets developers manage global payments and catalogs directly in the engine, with Stripe as the first integrated partner. Legal shifts enable: Epic Games’ lawsuits and ...

Beta launch: Unity AI is now in open beta for Unity 6+, offering automation, asset generation, and integration with external AI tools. Editor integration: The AI assistant understands Unity project ...

Unity faces strong competition from AppLovin ( APP) in advertising, while Meta ( META) continues to strengthen its ad network. In game development, Unity is caught between high-end tools like Unreal ...

Unity has launched the open beta for Unity AI, a new suite of AI-powered tools designed to help developers build games within ...

Unity AI just entered beta, and the tool promises to build entire game environments, vehicles, and scripts through nothing ...

AI, AI, AI - now in your game engine too! Unity has rolled out Unity AI in Open Beta that will apparently help games be ...

SAN FRANCISCO--(BUSINESS WIRE)-- Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, today announced that it will provide game developers with official support ...

TL;DR: Unity's upgraded AI, launching in beta at GDC, enables developers to create full casual games using natural language prompts without coding. Leveraging advanced models from OpenAI and Meta, ...

Couchbase, Inc., a NoSQL database provider, today announced Couchbase Mobile for Unity, making it faster and easier for developers to build video games. Couchbase will demonstrate Couchbase Mobile for ...

As one of the most commonly used game engines, it's not unusual to see Unity appear on the splash screen when loading up a game. There's something different about seeing that logo appear in Survival ...