When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Take the time to learn about your rights. Empower yourself to be a savvy consumer and demand fair treatment in the marketplace. You deserve it! This October, we celebrate Consumer Welfare Month under ...

Consumers don’t mind when companies use misspelled words—think Lyft for “lift” or Froot Loops for “fruit loops”—as their brand names, as long as the alterations aren’t too extreme and the misspelling ...

Canada's credit-card industry would be required to improve disclosure to consumers and change some business practices under new regulations introduced yesterday by the federal government. But how ...