The shift from traditional search engines to AI-powered answer engines signals more than a technical upgrade. It marks a fundamental change in how people discover, evaluate, and act on information.

AI search is evolving fast, but early patterns are emerging. In our B2B client work, we’ve seen specific types of content consistently surface in LLM-driven results. These formats – when structured ...

For the past two decades, Google has been the kingmaker when it comes to search engine optimization (SEO) and online visibility. For some people, if you weren’t on the first page of search results, ...

Bing, like other major search engines, collects and processes user data to enhance search experiences and personalize services. However, the specifics of how Bing handles user data can be quite ...

Part of the reason Google decided to start developing its own Chrome browser—all the way back in 2008—was to funnel people toward all of its web apps, from Google Docs to Gmail to Google Maps. And of ...