Pringles is running a Super Bowl ad targeted at Gen-Z that is simultaneously designed to build excitement around the brand ...

A number of studies suggest that laughter is good for your health: It lowers stress, alleviates anxiety and gives you energy to finish a task. It can also reduce inflammation and improve blood flow, ...

Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. Leadership is often associated with qualities like ...

Humor doesn’t just sell—it sells well, and that’s no joke. There are any number of stats to validate it. Research from Oracle indicates that 90% of consumers are more likely to recall a product or ...

NPR's Juana Summers talks with Damon Young about That's How They Get You, his new humor anthology featuring essays by Black writers. What do you do if you hear from someone about a really difficult ...

NPR's Sacha Pfieffer speaks to comedian Chris Duffy about his new book, "Humor Me." In it, he explores how laughing can be therapeutic and argues that humor can be taught, lost and regained. Chris ...

Three psychologists walk into a bar to compose a witty toast to the power of humor. Or rather I picked up the phone and called each of them about the subject. (I’m just terrible at telling jokes.) But ...