Strategic planning is difficult and its track record is notoriously bad. According to estimates, only 10-30 percent of all strategic plans get implemented as intended. One key reason is that people ...

In today’s digital age, the proliferation of touchpoints has generated a tidal wave of data, offering businesses an unprecedented understanding of their customers and markets. Coupled with ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

The Secretary and I rely on robust analysis to inform strategic decisions on policy, risk management, and options for the future force. We need analysis to explore key assumptions, variables, and ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...

A strategic inflection point refers to a major change to a business’s competitive environment, which could result in positive or negative outcomes. What is a strategic inflection point in business?

In a previous article, I discussed analyzing your own company as an essential part of crafting a marketing strategy. Equally if not more important is the analysis of your competition. Competitors can ...

Nike Inc. (NYSE:NKE), the global leader in athletic footwear and apparel with a market capitalization of $112.93 billion, is undergoing a significant strategic reset under new leadership. This ...