Add Yahoo as a preferred source to see more of our stories on Google. A woman drinks Sprite in music festival attire Sprite is seeking to connect with consumers during the hottest moments this summer ...

Wander through YouTube to see what TV spots looked like in 1986, and you’ll be in for a lot of … vanilla. This was the year that Chevrolet (the “Heartbeat of America”) showed us cowboys and fields of ...

Jalen Hurts has a new ring, a new wife, and now, a new job as soft drink pitchman. The Eagles franchise QB and reigning Super Bowl MVP stars as the center of Sprite's latest Obey Your Thirst campaign, ...

Minnesota Timberwolves shooting guard Anthony Edwards continues to make noise in the NBA and the footwear industry. Edwards' larger-than-life personality helps make him a star that is easy to market.

Memphis rapper GloRilla is featured in a new Sprite ad campaign celebrating 50 years of hip-hop. The soft drink commercial, dubbed “Icon’s Delight,” features a mix of hip-hop figures from across the ...

The $2.2 billion acquisition forces rival agency networks to stick with a data partner now owned by a competitor, or find alternatives that may not exist at scale. Sprite is taking a second shot at ...

Jalen Hurts recently said that he has “moved on” from the Philadelphia Eagles’ Super Bowl 59 win. He’s undoubtedly locked in on the season ahead, but with NFL kickoff also comes a new brand ...