Nielsen’s pilot program will use the company’s proprietary, wrist-worn wearable measurement devices that capture audio from TV events, shows and movies, creating a more passive process for measurement ...

TuringSense, which is developing interactive wearables for sports and physical therapy, has raised $3 million in a new round of funding. The company also raised $3 million in its first round two years ...

Oakley Meta Vanguard features a 12-megapixel camera with a 122-degree wide-angle lens, capable of recording up to 3K video ...

When Adidas bought Runtastic for $240 million in 2015, the fitness giant was pretty obviously playing catchup. The company had just watched Under Armour, a relative upstart in the sports apparel world ...

When Carlos Alcaraz was asked by an umpire to remove his WHOOP band during a match at the Australian Open, it didn’t take long for the situation to spiral. Players ...

Wearables have been one of the hottest trends in fitness for years. Top brands like WHOOP, Oura, and Garmin promise smarter training and better readiness, but all that data can be overwhelming if you ...

A new codename, fresh colourways and multiple strap sizes point to a more serious sports wearable to take on market-leader ...

MELBOURNE, Australia—Wearable fitness trackers will likely be okay for players to use in future editions of the Australian ...

These new paths have made data desirable and the core of what sports are all about. Fitness accessories and wearable technology have rapidly transitioned into the sidekick that all athletes don’t know ...

Two days before a faceoff with the Seattle Sounders at Silicon Valley’s brand new Levi’s Stadium, San Jose Earthquakes star forward Chris Wondolowski is hard at work in a scrimmage, sprinting down the ...

As the era of sports marketing heats up, IMG has launched its Digital Trends Report 2025, an analysis of the technologies, platforms, and innovations poised to shape the global sports media landscape ...