These “snaps” created with filters are viewed more than 1 billion times per day. As always, advertisers will find a way to follow the eyeballs, which is why sponsored filters have become a cash cow ...

Snapchat has launched a new advertising option called “sponsored AR filters”. From now on, brands can sponsor augmented reality (AR) filters in the app that users can add to their posts and that allow ...

The controversial Snapchat filter called out as "yellowface" by many earlier this week has thrust the popular app's face morphing filters into the spotlight again, with some wondering if the app may ...

We’re long gone from the days when the most popular Snapchat filters were the simple, adorable puppy dog face and the iconic early 2010s rainbow-vomiter. Now, Snapchat is taking a step forward in its ...

It’s the latest AR filter aimed at trying to get users to buy stuff in the real world. It’s the latest AR filter aimed at trying to get users to buy stuff in the real world. is a senior science ...

If you’ve ever attended an event and spotted a custom Snapchat filter, you may have wondered if it’s possible to make your own for your next get-together. The good news is you can and we’ve put ...

Snapchat filters have come a long way from when they first came out, now giving users the ability to conjure up their own from the depths of their imagination. The user-created option has expanded the ...

Snapchat's "sad face" or "crying face" filter is taking over our social media scrolls, and the emotional range of the videos being created has us LOLing big time. Snapchat's "crying filter," which ...