Generative engine optimization (GEO) is the next essential strategy for brands seeking visibility in an AI-driven world.

Great content still wins in AI search, but AI queries are longer and far more complicated, according to Google’s Robby Stein.

Adopting a Generative Engine Optimization (GEO)-first approach means creating content optimized not only for human readers ...

CHICAGO, IL - October 30, 2025 - - As artificial intelligence–powered search systems increasingly shape how businesses are ...

The report notes that many companies are rushing into the agentic AI space without a viable gameplan and "risk not only building inefficient solutions but [also] eroding consumer trust in their brand.

“AI search is transforming how users find and trust information,” said Marcos Withington, Head of Partnerships at ...

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO.

Search engine optimization (SEO) is the practice of designing your web pages so that your website ranks higher on search engines like Google and Bing.

Search Engine Land still believes in SEO. But search is evolving. Here’s why we talk about GEO, what it means, and why we welcome the debate.

A new study shows AI search engines rely on less popular domains, expanding web diversity and challenging traditional SEO ...

The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United ...

LLM optimization is evolving from intuition to measurement. Here’s how to track visibility, align with SEO, and prepare for ...