Microsoft released the beta version of its IIS Search Engine Optimization Toolkit earlier this week. Ann Smarty writes that the toolkit boost SEO strategies by allowing Web developers, hosting ...

Great content still wins in AI search, but AI queries are longer and far more complicated, according to Google’s Robby Stein.

It’s no longer a luxury to use ChatGPT as part of a Search Engine Optimization (SEO) strategy; it’s a must. But just telling the chatbot to “write an article about X” will lead to a mediocre result.

Ars Technica has been separating the signal from the noise for over 25 years. With our unique combination of technical savvy and wide-ranging interest in the technological arts and sciences, Ars is ...

Florida is demonstrating a significant appetite for cutting-edge digital marketing technology, ranking as the eighth state nationwide for per-capita searches related to AI-powered Search Engine ...

Google's Gary Illyes confirmed that AEO or GEO is not necessary. Standard SEO is all you need to rank in AI Search. Google’s Gary Illyes confirmed that AI Search does not require specialized ...

GEO/AEO is criticized by SEOs who claim that it’s just SEO at best and unsupported lies at worst. Are SEOs right, or are they just defending their turf? Bing recently published a guide to AI search ...