If you are glued to the Olympic coverage as I am, you are seeing the commercial from Eli Lilly and Company. Lilly's advertisement uses the scientific method as a narrative frame, drawing a par ...

A lot of ink has been spilled on the question of what will ultimately win: the scientific method, an approach to learning about the world by coming up with theories and testing those theories against ...

We usually think of journalists as bringing us news about politics and world events. Analyzing a presidential election or an ongoing scandal helps inform us and holds powerful figures accountable on ...

Unless you're a physicist, you've probably only encountered quantum mechanics on TV. And even when it was explained, you might've still been a little confused. The field of quantum mechanics was ...

UB scientists Ranjit Singh and Bonnie Vest discuss dissemination and implementation science and upcoming CTSI workshops on the topic.

New scientific methods could one day render animal studies—the standard in research laboratories for more than 100 years—obsolete. Clive Svendsen, Ph.D., executive director of the Board of Governors ...

It sounds fictional, but the “science fiction science” or “sci-fi-sci” method is meant to predict the effects of real upcoming technologies on society before things take a dystopian turn. Researchers ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Football fans watching TV For decades, television advertising has been a game of creativity ...