Avoid downloading third-party apps to scan QR codes.
Sharat Potharaju is cofounder and CEO of Uniqode, whose vision is to enable digital connection with every physical object and place. QR codes drive 37% click-through rates, while email campaigns ...
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Why you should think twice before scanning that QR code
QR codes are not harmless.
Uniqode reports that QR Code engagement is stable, but brands must improve execution to meet consumer expectations for reliability and relevance.
Taylor worked with AP from 2018 to 2025, most recently as Google Editor. Android's built-in QR scanner has gotten a significant visual update. As reported by 9to5Google, the QR code scanner is getting ...
Uniqode reports many QR Code strategies fall into the "one-scan trap," leading to missed customer lifetime value.
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