Salesforce's big idea is one that you've heard of before from other enterprise software vendors--a 360 degree view of the customer--with different lens. The big question will come down to executing ...

Salesloft issued a security notification on August 26 regarding its Drift application. It appears to be a broad opportunistic attack on Salesloft/Drift instances integrated with Salesforce tenants.

CHICAGO, Sept. 16, 2024 (GLOBE NEWSWIRE) -- Sprout Social, an industry-leading provider of cloud-based social media management software, today announced a new integration with Salesforce’s Agentforce ...

Salesforce Inc. and Databricks Inc. have debuted a new product integration that aims to simplify joint customers’ data analytics projects. The integration was developed as part of a technical ...

The ultimate goal of pulling customer data together into a customer data platform (CDP) is building more meaningful customer experiences in real time. Up until now, that’s been more aspirational than ...