Opinions expressed by Entrepreneur contributors are their own. Having spent time as a sales professional, I can honestly say that I love sales professionals. I have spoken at marketing conferences and ...

Increasing revenue or sales is one of several common marketing objectives. Companies often employ this objective initially to build a customer base, and as time goes on, to generate cash flow or to ...

Marketing appeals to and attracts potential customers. Sales converts that potential into bottom-line results. As the vice president of sales and marketing at a company that provides sales enablement ...

SVP Marketing of CUJO AI, 13 years experience marketing for tech companies, PhD of Economics, more than 48 articles in economics magazines. The pandemic has led to nations limiting business activities ...

Why is it so hard for Sales and Marketing to effectively collaborate? Although both are critical players in revenue generation, the misalignment between the two departments is a well-known issue.

It’s almost axiomatic that growing revenues will require adding sales and marketing costs at the same rate. Most heads of sales and marketing believe in their bones that their teams cannot get more ...

Opinions expressed by Entrepreneur contributors are their own. Over the past few years, social media has grown exponentially from something only the geeky boys and girls in college spent time on to ...

Sales and marketing teams in financial services have traditionally worked in their group silos focusing on separate issues. These kinds of activities would tend to reflect a focus on tactics rather ...

Marketing is responsible for putting out messages and content that generates leads for sales, so shouldn’t the two departments be on the same page? Sales and marketing. We often hear these two words ...