Increasing revenue or sales is one of several common marketing objectives. Companies often employ this objective initially to build a customer base, and as time goes on, to generate cash flow or to ...

Opinions expressed by Entrepreneur contributors are their own. Having spent time as a sales professional, I can honestly say that I love sales professionals. I have spoken at marketing conferences and ...

Opinions expressed by Entrepreneur contributors are their own. A strong product marketing strategy is mandatory if you strive to get your product seen by the market and your end consumers. It involves ...

Marketing software can help your business engage customers and connect with prospective buyers to grow your brand awareness and sales.

It’s almost axiomatic that growing revenues will require adding sales and marketing costs at the same rate. Most heads of sales and marketing believe in their bones that their teams cannot get more ...

Marketing appeals to and attracts potential customers. Sales converts that potential into bottom-line results. As the vice president of sales and marketing at a company that provides sales enablement ...

In this collection, Bill Davidow, a former marketing executive at Intel who is now a nonprofit trustee, lays out five steps major-gift departments can take to attract more money. By applying sales and ...

Marketing costs money. It is possible for businesses to utilize more inexpensive, and occasionally free, marketing techniques, but the vast majority of businesses must allocate a portion of their ...

Why is it so hard for Sales and Marketing to effectively collaborate? Although both are critical players in revenue generation, the misalignment between the two departments is a well-known issue.

Sales and marketing teams both play an integral role in generating and converting leads into sales for a business. However, these two departments may not always effectively communicate with each other ...

Decision-making in sales and marketing is accelerating. Whether it’s a salesperson deciding their next move, a manager reshuffling customer assignments, or a leadership team shaping strategy, fast, ...