Starbucks is expanding its loyalty offerings as it looks to re-energize traffic and strengthen financial results as part of its broader turnaround strategy.

The Starbucks Rewards program is getting a makeover including non-expiring rewards stars and Free Mod Mondays, with free ...

"Once a member earns 500 Stars in a 12-month period, they will move to Gold status," Starbucks explained. "In addition to enjoying Green tier member benefits, Gold members get enhanced perks -- ...

The coffee giant is introducing a three-tier loyalty system plus new incentives, in-app challenges, and bonus points for ...

Starbucks is revamping its loyalty program again, with new tiers and benefits rolling out in March and a long-requested change to a fan-favorite freebie. Why it matters: Just as U.S. store visits are ...

Starbucks now rewards heavy users more: Better perks and faster earning only happen if you rack up lots of Stars each year.

If you regularly indulge in gourmet lattes and cold brews at a well-known Seattle-born coffee chain, your star collection is ...