The digital battlefield is heating up as election season looms. This year’s presidential and congressional races are unprecedented, potentially seeing the highest voter engagement or disengagement ...

Discover how B2B programmatic advertising can accelerate pipeline growth by leveraging ABM, intent data, and multichannel ...

B2B advertising is increasingly driven by data, AI and personalized account-based strategies, new research revealed. The “2024 State Of B2B Advertising” — fielded by account-based marketing (ABM) ...

Proximic by Comscore's report reveals increased programmatic investment, CTV growth, and a shift towards privacy-focused strategies among advertisers. Proximic by Comscore has released its third ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

No one in programmatic advertising needs another reminder about fragmentation. This complexity stands in sharp contrast to ...

Online advertising is bad for users, publishers, and even advertisers. The only beneficiaries are the Big Tech platforms. We’re doing something about it.

Jeremy Hull shares his take on what really drives performance marketing and why strategy, experimentation, and human insight ...

At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...

Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic advertising is no exception. While programmatic providers are equipping their solutions with more and more ...

Today, it’s rare that a business owner has zero experience with online advertising. Even the smallest family business typically has a GoDaddy or Wix website, tried to boost a social media post, or ...

OMD's Emily Proctor presents at Programmatic IO Las Vegas 2025. The number of alternative IDs in the market is daunting. But OMD has a philosophy for determining which IDs will work best for brands’ ...