Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...
As expectations continue to rise in 2026, one thing is becoming clear: performance can no longer be a post-campaign priority.
Advertising & Promotions - Most media buyers say they expect to increase their programmatic spend this year, according to ...
Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...
Programmatic advertising tends to be associated with the advertisements we see on our smartphones, laptops and smart TVs. However, this technology also allows marketers to reach their audiences via ...
At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...
The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...
In an era where B2B buyers are under increasing pressure to prove ROI amid stricter privacy regulations, fragmented buyer journeys, and declining trust in third-party data, Vereigen Media, is taking a ...
Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...
The European Programmatic TV Initiative (EPTVI) has launched Stage Two of its cross-industry programme, shifting from alignment work into practical guidance designed to make programmatic TV easier ...
Hosted on MSN
DirecTV expands out-of-home programmatic advertising
DIRECTV Advertising is expanding its presence in the digital out-of-home marketplace with the programmatic enablement of inventory from DIRECTV Remote, bringing premium connected TV video into more ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results