Strategy is one of the most commonly misunderstood words in business. It is often given grandiose definitions, but simply put, strategy is future competitive advantage. In other words, it's a plan to ...

Successful businesses do not assume that things will work themselves out over time. Instead, business owners and management work to develop a set of long-term goals for where they want their ...

A product development strategy provides a framework for creating new products or improving the performance, cost or quality of existing products. The strategy helps a company achieve business goals, ...

Leaders must recognize that not all returns are directly monetary, but all should be measurable and aligned with the ...

The fact is, your digital product launch strategy should be a core part of your original product design and development plan. That’s partly why the legendary Seth Godin said “you can no longer say ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

The Professional Certificate in Product Management is for those who want to build on or formalize their training for product management roles, including: Early-career professionals with one to five ...

The Board of Trustees first adopted the University’s strategic framework in 2016 and has reaffirmed its commitment to the framework with updates in 2019 and 2023. The board’s most recent update to the ...

Overview: Brand strategy refers to companies' methods for keeping up with the times.Robust brands are based on clarity, ...