A legendary timepiece is about to step into the spotlight. A 1999 platinum Rolex Daytona is heading to auction on Sunday at Sotheby's Geneva, and could sell for up to $1.7 million. The watch is made ...

Rolex watches are often described in dramatic terms. Flawless. Rare. Ruinously expensive. Just occasionally a Rolex appears that could even be described – with a straight face – as mythical. This May, ...

At last year’s Watches & Wonders show in Geneva, Rolex introduced a brand-new product line called the 1908. A dress watch on a leather strap in yellow gold or white gold with its Perpetual movement ...

A one-of-a-kind 1999 platinum Rolex Daytona, custom-made and never commercially sold, is hitting Sotheby’s auction on May 11 — and could fetch up to $1.7 million. Rolex didn’t start producing platinum ...