In the old days, that which used to be called propaganda has been rebranded. It now goes by the far more unobtrusive name of perception management. This is, perhaps, more fitting. Propaganda, after ...
Not long after the 9/11 attacks, the Bush administration launched what it called the Office of Strategic Influence, which would seek to “counter the enemy’s ...
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South Africa’s narrative problem: Why perception management is now an economic imperative
Earlier this week, Discovery CEO Adrian Gore issued a stark but vital reminder: in emerging markets like South Africa, narrative drives reality. This is not just an elegant turn of phrase. It is how ...
In today's fiercely competitive business world, establishing a robust personal brand is crucial for professional success. But what sets a great personal brand apart from the rest? Often, it is not ...
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