From infomercials to political canvassing to appeals for coveted roles, the most compelling rhetoric uses a mix of ethos, pathos, and logos. These techniques encompass a wide spectrum of human ...

Anyone who’s shed a tear (or a thousand) during Sarah McLachlan’s ASPCA commercial knows that as much as we might like to think of ourselves as purely logical beings, we’re often driven by our ...

Pathos means "feeling or emotion" (Conley 317). When used in discussions of persuasion, it is "all those materials and devices calculated to put the audience in a frame of mind suitable for the ...