This change will allow AI applications to access and analyze Google Ads data through natural language for the first time. The MCP Server for Google Ads is now publicly available on GitHub, Google ...

Google is attempting to make it easier for developers to access its documentation by creating the Developer Knowledge API and corresponding MCP server, both now in public preview.

Advertising agency releases step-by-step guide following Amazon’s MCP Server open beta launch, enabling sellers to manage campaigns through ...

Paula Despins, Amazon Ads VP of ads measurement, explained at IAB ALM how advertisers and partners can use one integration to ...

Tools, agents, UI, and e-commerce - of course each one needs its own set of competing protocols MCP, A2A, ACP, or UTCP? It seems like every other day, orgs add yet another AI protocol to the agentic ...