We're all about enhancing our natural beauty with makeup — but sometimes there are certain aspects of our skin that we'd like to hide, like dark circles. Whether it's caused by a lack of sleep, ...

The pandemic may still have us spending most of our time at home, but there are more than a few Zoom meetings and masked outdoor walks to look forward to. For that, you’ll certainly want to look your ...

A dupe, to be clear, is not a knockoff. A dupe is a product that in some ways works as well as — or better than — a fancier, more famous thing, and we're sharing our favorites. Welcome to Dupes Week.

This is not a drill. Maybelline just expanded its Instant Age Rewind Concealer shades — and if you're a woman of color, the news is a very big deal. The dream of finding that match-made-in-heaven ...

The pandemic may still have us locked up indoors, but there are more than a few Zoom meetings and masked outdoor walks to look forward to. For that, you’ll certainly want to look your best — even if ...

Kylie Jenner might make headlines for having the most exclusive of stuff, but her latest video proves she also likes the affordable products for everyday use too. Case in point: Her concealer. On ...

What: The easiest to use concealer you’ve even come across. Who: Maybelline was founded by Thomas Lyle Williams in 1915 when he saw his sister applying coal dust to her eyelashes with Vaseline.

There may never come a time when Maybelline doesn't bless the beauty community with a hit. The drugstore favorite drops new merch that flies off of shelves on the reg, but their tried-and-true ...