Are loyalty programs or AI more important for businesses to focus on in the coming year? In truth, they are deeply ...

Verizon Chief Marketing Officer Leslie Berland is spearheading a major transformation of the company's loyalty program, moving away from traditional models. Berland emphasizes a " ...

The brand has the highest loyalty among U.S. grocers because loyalty is a strategy, not just a program, experts say.

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Consumers judge brands within the first purchase and then decide whether the loyalty points are worth collecting later.

Restaurant loyalty programs are under more pressure than ever to deliver. This means restaurants must focus on smarter ways to keep guests coming back—and spending more when they do. The good news?

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Australian café operators know all too well that loyal customers are valuable. But most overlook that customer loyalty could ...

Significant societal shifts, like the pandemic, have transformed shopping habits. Many of today’s consumer values have shifted towards sustainability and personalized experiences among others. If your ...

Razorfish research found fewer than one in four consumers say "brand love" is what brings them back. Loyalty isn't earned ...