YouTube's hiring across roles, partnerships, and a Bengaluru hub shows how it is building out its TV strategy.

Interactive content allows the user to have a more exciting experience with your content. With all the possibilities afforded by technology. Digital content should be interesting and not flat like ...

An online presence is essential to any organization’s success, whether it’s through a custom-built website, app or even just a social media account. The world is digital, and for prospective customers ...

LinearGame is an AI-native game company based in Singapore and San Francisco. Its flagship platform, Yoroll, focuses on “video-native games.” By connecting generative video, interactive systems, state ...

Dorian, a fast-growing game platform serving mostly female game creators and fans, has added interactive video integration with its user-generated content (UGC) games. Aiming to revolutionize the way ...

NEW YORK—A new study from Innovid has found that interactive connected TV (CTV) campaigns deliver stronger results across key performance and attention metrics than interactive campaigns on mobile and ...

Maggie Zhang, head of global video measurement GTM at Amazon Ads. Interactive video ads make more of an impact than you might expect, according to new research by Amazon Ads and Publicis Media. But ...

Today’s marketing and ecommerce leaders know that video is a critical component of any content strategy. After all, retailers using video in product detail pages (PDPs) can see conversions increase by ...

Low latency streaming presently holds much promise for a variety of applications, but it is not quite at a technical level where it has been readily adopted for all streaming applications. “What are ...