Integrated marketing communication (IMC) combines different media to improve the results of marketing campaigns. As MMC Learning describes it, each promotional tool should work in harmony with the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Technological advancements and changing market dynamics have shaped the evolution of ...

Kristine A. Brown, Bucknell's new vice president for strategic communications & marketing. Photo by Pete Borg, Rider ...

Google makes substantial changes to its search algorithms several times a year. The most recent was the helpful content update in August. According to Google, the update will "ensure people see more ...

Achieving a marketing objective requires a variety of integrated strategies, and promotional activity plays a vital part in that mix. Promotion is one of the so-called four P's of marketing, the ...

In the first two articles of my luxury search marketing series, we discussed the consumer mindset, what motivates and drives shoppers to purchase, and then the strategies and tactics that can be used ...

Communications Hub, a standalone brand within the RedCore business group, will showcase its unified communication management ...

LAS VEGAS, NV – October 23, 2025 – PRESSADVANTAGE – Cobalt Keys LLC, a Las Vegas-based public relations and communications services firm, announced the expansion of its integrated marketing ...

Fearey, Seattle's premier public relations (PR) and strategic communications agency, today announced two high-profile ...

The business goals for all nonprofits include raising awareness about the cause and finding the resources necessary to execute programs and services. In support of this, the marketing and fundraising ...

Current Howard University Chief Communications Officer will assume new role July 1 Frank Tramble, the vice president of communications and chief communications officer at Howard University, has been ...