Instant Apps are the next step in app evolution, a universal Android solution that brings the speed and power of a native app with the ease and immediacy of a web app. They look and operate just like ...

Back at Google IO 2016, Google announced a feature that could change the mobile marketing game: instant apps. These are “mini-apps” that launch when a user clicks a web link while browsing on mobile.

As part of a redesign to Google Play, select apps are now able to be tried without having to download and install them. Google Play Instant allows smartphone owners to simply tap an app in the Play ...