This story first appeared on Wednesday, January 15, 2025, in The Strategist Beauty Brief, a weekly newsletter in which our beauty writers share their must-tries, can-skips, and can’t-live-withouts.

Oh, Glossier—you're the gift that keeps on giving. Though the company was founded on the idea that your beauty routine should be simple (skin first, makeup second!)—and despite the fact that they have ...

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I aspire to be a makeup girlie who wears eyeshadow every day, but honestly, who has the time? I love the look of a little color in my lids, but getting to work by 9 a.m. is already hard enough. I ...