As I discussed in last week’s column, despite numerous technological and methodological drawbacks, the idea of using set-top boxes to derive “currency” ratings continues to be popular in the ...

For the purposes of these discussions, we will consider how to select the required parameters for a stereo vision system based on the end application. In this case, our end application is to measure ...

The CRTC has tasked the Canadian industry with creating a working group around set-top box (STB) measurement, as part of the latest round of Let’s Talk TV decisions. A new working group will be tasked ...

NEW YORK CITY, NEW YORK / ACCESSWIRE / December 16, 2024 / Rockerbox, the leading marketing measurement platform, today announced the release of the Unified Measurement Playbook, an innovative guide ...