In business, customer drop-off is unavoidable. Just because a lead shows interest in your product or service, a number of factors can prevent them from making that all-important sale. This is where ...

Successful companies create a highly effective sales funnel to turn audiences into customers. Your business can do the same. Can small businesses outperform their larger competition? Recent history ...

When set up correctly, sales funnels help move prospects efficiently through the different stages of the buying process, turning them into valuable leads or conversions with as little effort on your ...

With the rise of digital marketing and diminishing budgets, many businesses have chosen to forgo a dedicated sales team in favor of allowing customers or clients to guide themselves through the sales ...

Here are ideas for how to implement PR tactics into each stage of the sales funnel — top, middle and bottom. Make sure your company has active social media accounts that correspond to where your ideal ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In a perfect world, we would secure every sale without ever knowing the bitter taste of ...

Pandemic-driven lockdowns have driven a lot of businesses online pushing the competition and increasing demand for more conversion optimization solutions One of the most effective ways to increase ...

Every marketer should live by the funnel. After all, why are we producing content? To generate leads, drive sales, and build authority. But those things will happen only if the marketing funnel is ...

Having been privy to the lead management processes of hundreds of B2B organizations of every stripe, I would estimate that at least half have internal demand funnel (AKA waterfall) stages that combine ...

From the earliest stages of a business onward, its leaders must decide which efforts to put marketing dollars behind. These decisions are based on not only the size of the company but also what stage ...

Between the changing tides of the economy and digital buying preferences, SaaS companies are under tremendous pressure. Many of these companies understand that 80% of their interactions with buyers ...

You’ve worked hard to turn the engagement from your recent marketing campaign into leads. Once your suspects have become prospects who’ve finally reached the scoring threshold, you toss the leads over ...