Ever notice how website visitors rarely follow the exact path you’ve planned for them? You might build great landing pages for different customer types, but visitors have their own plans. This creates ...

Buyer personas are idealized versions of your customer, based on market research and real data about your existing customers. Creating buyer personas starts with the collection of basic demographic ...

INDIANAPOLIS — The study describes the strategies and unmet needs of caregivers managing medications for people with Alzheimer’s disease or related dementias (ADRD). By employing a user-centered ...