Audiences and targeting are the foundation of a successful PPC campaign, and Google Analytics 4 (GA4) makes it easier than ever to segment your users effectively. Before diving in, ensure that: ...

Meta is encouraging advertisers to integrate Google Analytics 4 with its ad platform, offering early access to advertising system updates that show a boost in conversions. GA4 is Google's analytics ...

Google Ads can now surface a recommendation to link your unlinked Google Analytics account to your Google Ads account. The neat part is that the linking of your Google Ads and analytics account can be ...

Google Ads will use Google Analytics 4's conversion window settings starting March 31 to ensure consistent reporting. Google Ads will use GA4's conversion window settings from March 31, 2023. This ...

Google overhauls Analytics' Advertising section to consolidate all ad and publisher reporting into one streamlined hub. Google updated Analytics' Advertising section. All ad and publisher reporting is ...

New planning features are designed to help marketers optimize ad spend for specific revenue, conversion, and revenue targets.

Google posted an update that it is currently working on linking your Google AdSense account with your Google Analytics 4 property as it offers with Universal Analytics 3. The update was posted in this ...

How to Set Up and Use Google Analytics 4 with Google Sites Your email has been sent When you connect Google Analytics 4 to a Google Site, you obtain a steady stream of information about how visitors ...