Learn how to calculate the market value of equity—find the total dollar value by multiplying the current share price by outstanding shares and understand its importance.

Lifetime value (LTV) is a significant metric that helps estimate the growth of a company. By comparing LTV to customer acquisition cost, the results can help make crucial decisions. This might include ...

Opinions expressed by Entrepreneur contributors are their own. Measuring brand value and equity is similar to shopping for a home as an investor. While many home valuations are based on intangibles ...